The power of critical marketing in technology startups can not be overemphasized. Take, for example, the extraordinary trip of Slack, a distinguished office communication unicorn that reshaped its advertising narrative to burglarize the enterprise software application market.During its very early days, Slack faced considerable difficulties in devel
Structure Trust in the B2B Marketing Landscape: The Slack Study as well as its Implications for Tech StartupsB2B Marketing Lessons with Mark Donnigan
The power of critical advertising in technology start-ups can not be overstated. Take, for example, the sensational trip of Slack, a popular workplace communication unicorn that improved its marketing story to get into the business software market.Throughout its early days, Slack encountered significant challenges in developing its footing in the c
B2B Marketing for the Modern B2B Buyer’s Journey - Interview with Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the